Tax Statement Copywriting Tips

  • Say thank you to the donor and let them know they have made an impact.
  • Save the story - this is a more “formal/factual” communication. But it can still be a very heartfelt communication. For example: "Name, I can’t thank you enough for your generosity!"
  • Report back to the donor their giving history for the year. Example: "Your contribution(s) in 20XX totaled: $XXX"
  • It’s okay (and encouraged!) to have a soft ask in the letter, just don’t make it the focus of the communication. For example: "You can be among the first to renew your support this year."

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