Membership Renewal Copywriting Tips

  • Acknowledge and thank the member for being a part of your organization. Don’t jump directly into “It’s Renewal Time!”
  • Remind the member of the value. You may choose to include a few (about 3) brief bullet points to highlight successes, lending credibility to the organization.
  • Set the scene for the upcoming year and let them know what you have planned - this is why they should renew.
  • Ask for renewal! Get to the point, and make a clear ask. Remind the member of the benefits of renewing.

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