Long Lapsed Donor Renewal Copywriting Tips

  • Remind the donor that you have not heard from them in awhile (include the last gift date or year in the letter). Let them know there is still so much to do, but without their support it may go undone.
  • Have a very specific and direct ask.
  • Limit stories - cut the fluff. This is one of the last touches they will get, there cannot be any confusion on what you need them to do.
  • Introduce the acquisition gift string to try and re-acquire them, rather than building the gift string based on their last gift amount.

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