Acquisition Copywriting Tips

  • Most of the same "rules" from donor renewal communications apply here. But there is a glaring difference - these people may not know you, or, they might know you a little bit, heard of you through a friend, or they may have heard of the work you're doing, and not much else.
  • Take time to try and determine where these prospects are at on the level of knowing you and write to them accordingly. Acquisition segmentation is a very similar mindset to that of how we segment donors.
  • Make it clear - annoyingly obvious - what their gift will do, what it will buy. Let them “picture” the difference their money will make.

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