The most profitable investment is in people who are already familiar with your organization and cause.

Don’t forget about auxiliary groups such as volunteers, past employees and alumni, people who have attended events, or have made a special tribute gift.

Segment recipient lists and customize messages accordingly.

Segment Examples:

  • Current Donors
  • Lapsed Donors
  • Long Lapsed Donors
  • Gift level tiers
  • Fund designation

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