Calculating Gift Strings

  • Building gift strings (or "ask amounts") for your donors is a proven practice to continue moving them up the giving ladder.
  • With AppealMaker, the built-in algorithm takes care of calculating gift strings for each person. To view the formulas used click here.

Using Gift Strings

  • You can add building gift strings to your mailings by using the variables: [GA1], [GA2], [GA3], and [GA4]
  • Gift strings are calculated from your donor's Last Gift Amount.
    • This is information you provide in the list you upload and select for mailing.
  • Gift amounts round up to the nearest $25 increment.
    • Example: A donor's Last Gift Amount is $36.27. The Gift Amounts they see on their letter will be $50, $75, $100, $125

Understanding Default Gift Strings

  • The Default Gift String in AppealMaker will be used when no Last Gift Amount is present in the recipient list.
  • By default, the gift string is built as: $25, $50, $75, $100, but you can enter a unique Default Gift String on the Organization Information page under the My Account tab.
  • Using the Default Gift String means if you are sending an acquisition mailing, or don't have a donor's giving history, they will see the Default Gift String on their mailing.

Understanding Maximum Gift Strings

  • The Maximum Gift String will override the normal algorithm.
  • Maximum Gift Strings are calculated from your donor's Last Gift Amount.
  • By default, the Maximum Gift String is set to $750, but you can enter a unique Maximum Gift String on the Organization Information page under the My Account tab.
  • Using the Maximum Gift String is meant to prevent gift strings building to unreasonable dollar amounts.
    • Example: Sally Donor's Last Gift Amount is $875.00. The Maximum Gift String is set at $750. Sally will see the following Gift Amounts on her letter: $750, $950, $1,050, $1,125.
Feb 8, 2021

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